Alexander McQueen SS20

“Each look tells its own story. The connection between the clothes is the time it took to make them. I was interested in clarity and paring things down, in the essence of garments – stripping back to the toile” 

-Burton, direct quote from the Press Release 

'Puffy sleeves and romantic silhouettes meet structured fluidity' is what I would use to describe Alexander McQueen's SS20 campaign. 

Set in a beach house, the campaign has an overall toned-down dawn vibe. There is a sense of calmness present in each photo. 

My favorite highlighted look was the asymmetrical organza dress paired with a deconstructed tailored jacket in black. 

alexander mcqueen spring summer campaign lookbook sarah burton womenswear imaan hammam vivien solari felice noordhoff

alexander mcqueen spring summer campaign lookbook sarah burton womenswear imaan hammam vivien solari felice noordhoff

alexander mcqueen spring summer campaign lookbook sarah burton womenswear imaan hammam vivien solari felice noordhoff

alexander mcqueen spring summer campaign lookbook sarah burton womenswear imaan hammam vivien solari felice noordhoff

alexander mcqueen spring summer campaign lookbook sarah burton womenswear imaan hammam vivien solari felice noordhoff

alexander mcqueen spring summer campaign lookbook sarah burton womenswear imaan hammam vivien solari felice noordhoff