“Each look tells its own story. The connection between the clothes is the time it took to make them. I was interested in clarity and paring things down, in the essence of garments – stripping back to the toile” 

-Burton, direct quote from the Press Release 

'Puffy sleeves and romantic silhouettes meet structured fluidity' is what I would use to describe Alexander McQueen's SS20 campaign. 

Set in a beach house, the campaign has an overall toned-down dawn vibe. There is a sense of calmness present in each photo. 

My favorite highlighted look was the asymmetrical organza dress paired with a deconstructed tailored jacket in black.