Fashion Houses Join Forces to Fight Coronavirus

As Coronavirus pandemic continues many fashion houses are continuing their effort to fight against the virus by turning their production facilities to create masks and other medical necessities. 

Kering announced that in addition to using Balenciaga and Saint Laurent production facilities to create surgical masks for the health services, they will also reopen Baby Dior factory in order to produce additional masks. 

“Dior is thereby actively committed to helping and protecting all those who are on the frontline of caring for us on a daily basis." 

A worker at the Baby Dior factory makes a mask.

Photo Courtesy of DIOR 


Chanel is also preparing to launch face masks to join the fight against coronavirus. 

"Today, we are mobilising our partner manufacturers and teams, including close to 150 sewing specialists from the Haute Couture, Ready-to-Wear and Maisons d’Art workshops, to produce protective face masks and gowns," Chanel president of fashion Bruno Pavlovsky said in a statement. He confirmed that they have "started the approval process with the public authorities" and will "launch production as soon as the prototypes and raw materials have been approved".

"Chanel has decided to show its support for hospitals and healthcare structures by making a financial contribution of 1.2 million euros to the emergency fund created by Fondation de l’AP-HP (the public hospital system for the city of Paris), the Fondation Georges Pompidou and the SAMU (French emergency services)," he explained. "These sums will be used to support hospital workers who have been on the front line since the start of the epidemic."

Street style, Chanel Coronavirus mask detailStreet Style, Fall Winter 2020, Paris Fashion Week, France - 28 Feb 2020

Photo by Aurora Rose / Shutterstock 

Christian Siriano and Brandon Maxwell joins forces to make masks and gowns for US hospital workers. Maxwell announced, "In response to the global crisis, we are now focusing our creative efforts on manufacturing PPE (personal protective equipment), starting with gowns," he wrote on Twitter. "We have spent the last week researching the appropriate medical textiles to create these gowns and are proud to provide these much needed items to the doctors and nurses on the front lines of this crisis."